JOY – Resort World

Designer Outlet


To create a retail store at Resort World, Birmingham


Joy like each of their stores to have a unique character while still being identifiable as part the brand. To overcome the challenge of the store height we kept the design minimal and used a black outline to trick the eye. This line dissects the planes of the store on the walls, across the ceiling and leads into the fitting room area. The fixture colour was also changed to complement the design.