JOY – Wembley

Designer Outlet

Project

To create a retail store at Wembley Designer’s Outlet

Action

Joy like each of their stores to have a unique character while still being identifiable as part the brand. We wanted to create a store at Wembley that reflected Joy’s sense of fun while giving a nod to postmodern design. This was executed through the use of colour, tile and graphic pattern on the walls.