Project:  

To design the first site for the new restaurantand brand concept Fatt Pundit. The brief was to create a transitional spaceover basement and ground floor of the Soho site with an open bar and momostation.

We were also asked to create a logo as well asthe brand identity for the new Chinese inspired Indian cuisine.

Action 

Originating from Kolkata, this unique cuisinewas invented when the Hakka people migrated to India from the Chinese provinceof Canton, bringing with them their culinary treasures. Incorporating traditional Chinese cooking techniques with the spices of India to create something both new yet familiar, Indo Chinese is now an integral part of Indian cuisine.

Playfully named Fatt Pundit it’s a combination of the common Chinese surname ‘Fatt’ with the Indian word ‘Pundit’ (a scholar).

We created a logo, packaging, menu and website for the brand. The online presence was expressed through the same layering of texture and colour as the built environment.

Our approach was to reference the district within Kolkata where this cuisine originates. Red and green are two distinctiveelements to the buildings of this area and can be found on doorways and window frames wherever you look.

We wanted to incorporate this colour palette into the design as well as the bare concrete walls and mix of Chinese and Hindi symbols that adorn the walls of Tangra.

The result is a space and branding that is warm and inviting and reflects the heritage and vibrancy of the cuisine.

Services 

Services delivered by Block 1 Design on thisproject :

Full drawing pack

Implementation of project

Design production support

Landlord packs

Planning applications

Concept and visualisation

FF&E design