JOY | RESORT WORLD
Birmingham / UK
Project
To create a retail store at Resort World, Birmingham
Action
Joy like each of their stores to have a unique character while still being identifiable as part the brand. To overcome the challenge of the store height we kept the design minimal and used a black outline to trick the eye. This line dissects the planes of the store on the walls, across the ceiling and leads into the fitting room area. The fixture colour was also changed to complement the design.
Photographer – Enzo Cerri
Services
Services delivered by Block 1 Design on this project :
Full drawing pack
Implementation of project
Design production support
Landlord packs
Planning applications
Concept and visualisation
FF&E design
