Moida
Charing Cross Road, London
Project
Moida is an exciting new Korean skincare brand to the UK market specialising in the latest beauty products from Korea. We were approached by Moida to create a dynamic, engaging concept for these new stores that would stand out on the high street and make Moida the number one destination for beauty in the UK.
This is the 2nd of 2 sites in London Block 1 Design have delivered for Moida with more opening with more opening nationwide.
Action
The stores feature a bold and vibrant design centered around the signature red branding, balanced by neutral tones to create a warm and inviting atmosphere.
The interiors are defined by striking red arched display units, backlit shelving, and clean, minimalist layouts that encourage easy navigation and product discovery.
Open-plan spaces with central display islands enhance visibility, while bright, even lighting highlights Korean skincare and makeup products.
The design reflects Moida’s energetic brand identity and creates an engaging retail experience that combines style, function, and interactivity.
Block 1 Design designed and created all elements of the store from the materials palette to the fine detailing of the retail display units
Services
Services delivered by Block 1 Design on this project :
Full drawing pack
Implementation of project
Design production support
Landlord packs
Planning applications
Concept and visualisation
FF&E design